Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director, Designer: Antonio Rivera
Location: United States
Project Type: Produced
Client: Florida Rum Company
Product Launch Location: United States
Packaging Contents: Rum
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Screenprinting
Florida Rum Company came to CF Napa to develop their new Rum brand Zíami. Distilled from Florida-grown Sugarcane, they sought to captivate mixologist and seasoned connoisseurs seeking an exceptional Platinum rum rested in American Oak casks and a unique Ruby Rush rum that incorporated the juicy fresh sweetness of Florida grapefruit. The brand needed to be fresh and authentic, while being true to its Florida roots and at home in any Miami Beach nightclub.
The bottles are screen printed to allow the rums to shine through the bottle and a pebble textured silver paper was utilized for the labels that provide a jewelry box-like feel to the branding.