J’ Aime Le Vin

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Agency: Out To Lunch
Creative Director: Anna Stilianaki
Art Director / Illustrator: Tasos Georgiou
Account Director: Irini Sohoriti
Location: Greece
Project Type: Produced
Client: Domaine Hatzimichalis
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper
Printing Process: Foil Printing

A series of 187,5ml wine bottles produced by Domaine Hatzimichalis to be distributed in hotels and bars. The agency came up with the name and the idea of illustrating the company’s logo – a turkey, inspired by its history, since in the old days a farm breeding turkeys helped support the vineyard’s expenses – in a minimalist contemporary style for the label.

What’s Unique?
The combination of bottle size, brand name, design and illustration style and label printing makes this series truly cute and lovable. Nous les aimons tous.