Bhuja Chip Mix

Asprey Creative

37 Freeman St, Fitzroy North VIC 3068, Australia

Design: Asprey Creative
Location: Australia
Project Type: Produced
Client: Majans
Product Launch Location: Australia
Packaging Contents: Chips
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

The Bhuja mixed nut range is well known and loved both here in Australia and in the US. Majans recently extended the brand into chips with their unique spice blended flavours.

We loved the challenge of reinventing Bhuja Chip Mix to improve shelf standout and better communicate its unique offer – a unique mix of four different chips.

We refocussed the communication hierarchy to be more brand-centric and to better highlight the fun of this unique mixed chip product. The vibrant colour combinations and typography, inspired by Mumbai street art, are fun and bold – supporting the taste profile and usage occasion.

The result is a prouder, energetic brand that jumps off the shelf in a visually noisy category.