Design: Eiga Design
Project Type: Produced
Packaging Contents: CBD oil
Packaging Substrate / Materials: Glass, cardboard
The start-up company hanayu has developed a CBD product series and is conquering market shares with a branding that conveys serenity and concentration in everyday stress.
The hanayu brand design uses striking, abstract elements to present the brand messages consistently across all channels. Conceptual visuals illustrate the topic of “finding focus” and offer the opportunity to create a strong series of key visuals for packaging and social media. The photographic style and choice of motifs create a concise visual identity and emphasize the concept of “serenity”.