Biobrush

An eco-modern brand design for the biodegradable toothbrush. It looks and feels like regular plastic. But what’s special about the Biobrush toothbrush is – it’s made from bioplastic from wood waste! We wanted to make this added value visible in the brand and packaging design. We gave the brand a modern word mark and, detached from it, a freely posable symbol.

The “little tree” reminds of the raw material wood, but also of a freshwater splash. The design elements create variety. Each product color was provided with a key visual that reminds of plant shoots. The stars on the packaging of the Kids brushes have wood names, such as Oaky, Ginko & Co. Illustrated in the same style, they provide differentiation for this line.

The Special Edition brushes are molded from differently colored granulate leftovers from a production run. This creates a random color gradient that makes each piece unique. This is acknowledged by the particularly colorful outer packaging.