Yuyue · Miyue Yunnan black tea packaging, through the delivery of “find thousands of mountains, rites Xiangyue” brand concept, its packaging design, through the visual language, refining the essence of the brand, the traditional Yunnan black tea culture and modern consumer aesthetics. The overall design is simple and elegant, showing the Yuyue brand’s pursuit of quality and good tea.
The main visual design of the packaging, the circle and the word “yue” together constitute the core visual elements of the packaging. It means completeness and perfection. In the color of the package, red gold is the main color, supplemented by black, making the whole package look calm and gorgeous. Red represents passion and blessing, gold symbolizes honor and elegance, and black makes the overall color more harmonious and unified. Such a color scheme not only fits the theme of black tea and tea ceremony, but also highlights the unique temperament and taste of Miyue brand.
The illustration of the package, deep in the dense forest, depicts the fierce beast looking carefully in the forest, it is not a fierce predator, but a harmonious partner with all things in nature. Such as the tea maker finally found the precious tea. Gently pluck, as if treating rare treasures. At the same time, a small dragonfly flew in to share the beautiful moment with the beast. Together, they witness the magic charm of nature, and also indicate the birth of a special tea gift.