Aritzia Socks Packaging Revamp

In 2023, Aritzia underwent a significant expansion of its sock collection, encompassing the brands TNA, Wilfred, and Babaton. To navigate the extensive product offerings introduced during this expansion and prevent customer confusion, each sub-brand adopted a distinctive structural system. The packaging strategy emphasized highlighting the product silhouette, enhancing the ease of product identification. With varying price points and brand images across the three lines, the dieline also harmonized with each brand’s identity.

• Dieline updated to showcase the socks on all sides.
• Product info was also added to the top of the packaging to help shoppers quickly find the right product.
• Minimal plastic used