Cremissimo Relaunch

HAJOK Design

Mühlenkamp, Hamburg, Deutschland

Design: HAJOK Design
Location: Germany
Project Type: Produced
Client: Unilever
Product Launch Location: Europe
Packaging Contents: Ice-cream
Packaging Substrate / Materials: 100% recyclable plastic

Clear, contemporary and simply yummy – this is the new look for Cremissimo at POS. With a trendy design, HAJOK has put Cremissimo in a completely new light. The logo has been simplified and modernised. The lettering has been removed from the heart-shaped imagery and now interacts with the spoon as a new key visual, placing the soft, spoonable creaminess at the centre of the design.

The previously rather artificial colour scheme has given way to a rich range of colours. The sustainability of the pack has gained prominence with a paper-look flash and illustrations. The Cremissimo portfolio appeals with a distinct visual identity, providing more stand-out effect to help quickly find your favourite variety, while really making you want to enjoy some super-smooth ice-cream!