Design: Bulldog Studio
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Ice cream
Packaging Substrate / Materials: PVC
Printing Process: Offset and flexo
Bimbo transferred the challenge of transferring some of his best-known pastry products to a new format: that of the frozen tub.
In the brief, they asked us to keep its classic essence but renewing its image and, above all, respecting its brand and product identification codes and principles.
Once solved, the “Appetizing” concept was key in the shooting session to show the product with all its toppings and features.
Pass the classics, and famous in Spain, buns to ice cream format without losing the principle of identification.