Punyetero

Mesclat is a typical drink from Mallorca, consumed mainly at Moors and Christians festivals and at pig slaughter, prepared from equal parts of dry anise and liqueur.

Representing the type of product and the Punyetero brand (it always manages to get its way).

The solution:

The main concept will be the mix. The mixed elements directly describe the type of product and the brand, generating its own language.

The colours used refer to the flags of the Moors and Christians.

Obtaining a disruptive, fresh design with that rogue touch that our target is looking for.

This product is usually drunk at local festivals on the island of Mallorca, typical festivals such as those of the Moors and Christians and at pig slaughters, which is why we symbolise these elements in different places on the packaging, to make a cultural nod. The product, thanks to disruptive packaging, aims to position itself as “the Majorcan mixed drink”, thanks to a specific positioning, a nice and playful graphic and a series of actions that we at Bulldog Studio have already planned. Not only at the level of actions but also at the level of content (off and on-line) and point-of-sale materials, such as the coaster, the labeled vehicle, the tote bag and some other elements.