Boca Rum

BRIEF
Packaging design for Boca Dominican Rum, traditionally made. Represent piracy and the production area (the Caribbean jungle) as cultural elements that surround this product.

PROPOSAL
We represent the concept of piracy in an indirect and “fantastic” way by fleeing of stereotypes. The product comes wrapped in a sheet, making reference to its tradition to preserve local products. As a result, we obtain a direct design where the product is presented on the shelf. It clearly differentiates it from its competitors.