VER-MÒ

We decided to work on a new concept by leveraging the brand, the ubiquitous “V”, taking the identity towards “art deco”. Thanks to the play of lines and the use of typography, we create a striking graphic world.

We selected completely new bottles to stylize the image of the product, thus elevating its image, an aspirational project. Custom illustrations were created for each type of vermouth based on its origin, to add Italian character.