Agency: Giulio Patrizi Agency
Art Director: Giulio Patrizi
Graphic Designer: Edoardo Peltrini
Project Type: Produced
Client: Corte al Passo
Product Launch Location: Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Our graphic design for the new CHIANTI DOCG Borgo al Passo has just obtained a Silver Award at IndigoAwards 2020 in the Packaging Design category. This year, the competition received thousands of projects from over 20 countries and only 81 of them received an award.
The new CHIANTI DOCG Corte al Passo, and its related label, were created following a change in the production regulations for the Chianti DOCG. This provides for the possibility of adopting a new sugar limit starting from the 2019-20 harvest. Now Tuscan companies will be able to comply with European regulations and produce high-quality wines, more satisfying the tastes of foreign markets, especially in the United States, South America and Orientals.
“To create this label we took inspiration from traditional Italian and French wine labels, examples of quality products and long aging. But the classic label is torn at various points and underneath it allows a new, more modern and contemporary one to appear. ” – Giulio Patrizi, Founder and Creative Director