The chips brand «Ой, всё!» is a teenager product. It’s trying to demonstrate teen`s freedom and protest. The naming is a famous Russian mem and means a very informal way to stop the discussion. Sometimes it is mostly used by anybody as a final argument in a dispute. The English analog of the last word in the discussion is “whatever”. The phrase can also be used as a joke to mock such behavior.
The chips packaging design is a mix of two styles: dadaism typography and punk colors.