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Global

Design: Getbrand
Location: Russia
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper

Task
A client commissioned us to create a new brand of chocolate in the premium segment.

Decision
To develop positioning, we used our methodology “Growth Platforms”, as a result of which two directions were chosen: pleasure and individuality.

A large logo in fashion style and a minimalistic-hedonistic food zone became a visual solution. The color of the packaging serves as a dispensing element indicating the percentage of cocoa in the chocolate. The packaging looks like a stylish and elegant accessory. Naming iLMio (translated from Italian as “mine”) reflects the concept of the individuality and focuses on anticipation of pleasure and a special moment for yourself.

Il Mio is an ideal gift for aesthetes and connoisseurs who are not averse to replenishing their personal collection with an item that emphasizes their graceful taste.