Nevera Llena

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Agency: ODDROD
Designer: Andrés Guerrero
Location: Spain
Project Type: Produced
Client: Nevera Llena
Product Launch Location: Spain
Packaging Contents: Delivery Food
Packaging Substrate / Materials: Cardboard
Printing Process: Flexography, Offset

“A company preparing food to be delivered at home”: this was the way the client first described to us his business. The objective was thus to create a pack that would allow 14 meals to be sent, enough to cover a person’s nutritional needs for a week. These packs would be purchased online and sent refrigerated to homes throughout Spain. After an analysis of the product, of the market and the final consumer, an identity was devised and aspects to be highlighted and included in the packaging were defined.

The packaging was designed with materials resistant to the refrigerated shipping process; with such dimensions that could fit within a standard refrigerator, and with a layout that would facilitate the organization and the display of the nutritional information of meals.

Project carried out with Andrés Guerrero.

What’s Unique?
In this project, the box is designed so that it can fit inside a fridge and organize all the meals for a week. Offering customers easy and healthy nutrition.