Design: Dozen Agency
Project Type: Produced
Product Launch Location: Kazakhstan
Packaging Contents: Beer
Packaging Substrate / Materials: Can
We developed the brand of QAZAQ beer with a national character for First Brewery in Almaty. Its consumers are male over 40 who want to relax with affordable, quality, “folk” beer. Images and design elements are based on national ornaments. Steppe eagle is a symbol of the national flag of Kazakhstan. But after all, every man will feel like an eagle drinking a can of his native beer.