Design: Moruba
Location: Spain
Project Type: Produced
Client: Viña Zorzal Rines
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper

“Rey Noble” (Noble King) is a wine inspired by one of Navarre’s most famous kings: Carlos III, nicknamed “the Noble one”.

A giant blue heart evokes blue blood and symbolizes the kindness of this monarch. Unlike other “royal” wines, in this wine label, the typography takes center stage and is clearly the protagonist.