Flute Cup Concept

Posted on

Derrick Lin


Manufacturers: Metsä Board and Esbottle
Location: Finland
Project Type: Concept
Packaging Substrate / Materials: Paperboard

Metsä Board and Esbottle Jointly Developing New Ecological Paperboard Flute Cup Concept
Metsä Board, a leading European producer of premium fresh fiber paperboards and part of Metsä Group, has teamed up with the Finnish start-up company Esbottle to develop an ecological and attractive paperboard flute cup concept. The newly designed paperboard cup is a stylish solution for celebration drinks, as well as lightweight and easy to transport and recycle, thereby meeting the need to reduce the use of plastic. It can also be personalized using traditional printing methods and special effects.

Esbottle, based in Espoo, develops innovative, responsible and high-quality solutions for the beverage and food industry. Their team collaborated with Metsä Board’s packaging design team on the shape of the stylish paperboard cup. The classic flute shaped design consists of two parts, enabling the cup and base sections to be stored inside one other for transport and recycling efficiency.

“Together with Esbottle, we are now testing the concept and researching material options, while exploring market interest and other potential uses. This innovative paperboard cup is an excellent example of how to combine the potential of paperboard with design and new technology in an ecological way,” says Ilkka Harju, Packaging Services Director of EMEA & APAC, Metsä Board.

What’s Unique?
The paperboard flute cup combines the potential of paperboard with design and new technology in an ecological way.