Design: EPICA Branding & Packaging
Project Type: Produced
Client: Vins del Terme
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset Printing
LUNATIC is a new range of wines that come onto the market for a young customer profile, without complexes and eager to experiment in the world of wine. Organic wines that transfer the influence of the moon on the vineyard and also, of course, on all of us … on some more than others. This design with a point of madness goes for all lunatics, dreamers and idealists.
The design that at first glance is not seen, arouses curiosity and you discover all its elements only when you look. Thus we create a game and complicity with our consumer.