Madies

Design: Fugitiva
Location: Mexico
Project Type: Concept
Packaging Contents: Snacks
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing, and foil stamping

Madies is a snack brand from Mexico focused on healthy and natural snacks. The company manufactures preservative-free crispy fruit snacks.

Our objective was to create a modern visual language that conveys the idea that Madies is more than a crunchy snack.

The solution for the branding and packaging tarted in the 1940s, when an international art movement, known as Arte Madí, experimented with geometrical shapes to create abstract art. Inspired by this group of artists, the visual language was conceived to reflect the powerful concepts of creation and invention.

What’s Unique?
Snack packagings normally are saturated with graphics, shapes and colours. We simplify to the maximum our language to call the attention in the first view, with a couple of shapes and strong colours we stand out from the competition, becoming in something more than a simple snack.