Phobia Ciders

Design: Bit Klecker
Location: United States
Project Type: Student Project
School: University of Minnesota, Twin Cities
Instructor / Creative Direction: Hannah Johnson
Packaging Contents: Hard Cider
Packaging Substrate / Materials: Cans
Printing Process: Mocked Up

“Phobia Ciders is a brand of hard ciders that play off of real and unique human fears. Each flavor features illustrations of each phobia within a grave-like shape and colorways that represent each unique flavor. The carrier box combines the colorways and illustrations of each flavor to create a phobia-filled sampler pack.”