SEDURA Shower Gel & Deodorant

Creative Chief: Tony Chew
Designer: Thao Van
Designer (supporter): Phuong Le
Designer (supporter): Hien Nguyen
Location: Vietnam
Project Type: Concept
Packaging Contents: Shower gel, Deodorant
Packaging Substrate / Materials: Plastic Bottle, Glass bottle, Paper
Printing Process: Digital printing, Foil stamping

The shower gel & deodorant series “SEDURA” consists of three individual products with floral fragrances. This project included the creation of visual identity and the design of the packaging. Both of them reflect the sweet sexy sensation.

What’s Unique?
The best way to stand out from the competition on the supermarket shelf is through a form of packaging. The graphic system is built with watercolor flowers that represent ingredients for each product. The mood and tone of this concept is inspired by Vietnamese woman: subtle and sweet.