Taitea Tea Box

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Design: Thao Van
Project Type: Concept
Location: Ho Chi Minh, Vietnam
Packaging Contents: Tea, Black Tea, Oolong
Packaging Substrate / Materials: Tin can, sachet, Foil, tin, box
Printing Process: Foil Stamping, screen printing

The Brief
Taiwan tea packaging for tourists

Main Idea
Tell stories with the packaging: Cycling around Sun Moon Lake in spring days, Catch the mountain sunrise with hot tea and local friends.

The Design
The nicely packaged tea that uses infographic and illustrations to convey the product’s benefits, where the product was produced, helps the tourists to make the purchase decision. It’s not just a tea box, but also a special gift from Taiwan.