Project Type: Produced
Client: CB Foods – Wok Again
Product Launch Location: Global
Packaging Contents: Dumplings
Packaging Substrate / Materials: PP (Plastic Paper)
Printing Process: Flexography
Customers choose frozen food options because they want something that tastes good and will save them time in the kitchen. The convenience attached to this category of ready-to-eat and microwavable food makes the market cluttered with options.
We teamed up with our amazing clients at CB Foods and worked on the brand naming, brand story, packaging design and complete brand creation for “Wok Again” range of ready-to-eat food.
Vibrant colors, mouth-watering product imagery and attractive typography along with small little details and transparency, seamlessly positioned this brand where it was supposed to be.
The lively, bright and clean packaging make the packs pop out from the freezers and stand out on the crowded shelves.
The packaging has a transparent window along with the product imagery and branding so you can see the real product. The transparency wins the trust of the customer in a great way.