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Global

Design: WISHNIA
Location: Ukraine
Project Type: Produced
Client: ALENOR
Product Launch Location: Global
Packaging Contents: Ridge Tape
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

Our task was to systematize a wide range of products. At the same time, we were to attract a new audience and also not to scare away existing customers who already know old “non-branded” products.

We analyzed the market, sorted the segments of target audience, found the main insights. And after that they built positioning understandable to the audience. The packaging emphasized manufacturability and modernity, systematized the system for placing information on packaging. As a result, the product stands out among competitors and attracts attention on the shelves.