Project Type: Produced
Product Launch Location: Global
Packaging Contents: Acrylic paint
Packaging Substrate / Materials: Clear plastic
Coolorist is a manufacturer and distributor of acrylic paints. The task was to develop the naming, logo, branding and appearance of the product packaging. The logo and naming reflect the main essence of the brand. The colorist – for the great creators. The company’s mission is to provide all its resources to cool artists. Therefore, the company’s slogan is: “we are a colorist, you are a cool artist.”
A branding concept was developed for a company that produces acrylic paint. The naming, logo, product form factor and packaging were invented. The main goal for us was that we wanted to show that these colors will help cool artists to find fans through promotion and collaborations with the manufacturer.