Design: Marx Design
Location: New Zealand
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Juice
Packaging Substrate / Materials: Bottle & can
Printing Process: Flexography
Almighty make delicious drinks with organic produce. Since entering the market, they’ve built a loyal fanbase for their bottled blends of fruit and veg. With their ambition to broaden their range of drinks and launch into crowded supermarket shelves, they needed to be more than just a list of ingredients on a label.
They approached us to design a bespoke bottle to launch alongside a brand refresh including a new range of sparkling waters, and a bold brand icon that represents the power of organic goodness. The bottle references the ridges of an old-school juicer, connecting the product to its down-to-earth origins and giving the brand a distinctive form on shelf.