Derrick Lin


Design: Anu Manohar
Location: India
Project Type: Produced
Client: Curry Saga
Product Launch Location: Asia
Packaging Contents: Spice Blend
Packaging Substrate / Materials: Outer packaging – Paper, Inner packaging – Plastic
Printing Process: Digital Printing

Ammikal is a brand that makes authentic Indian spice blends from high-grade whole spices. The brief was to redesign the packaging into a mass premium product that can stand out among all the available masala brands in India. Each package was also required to be region-specific and have a strong category (Masala / Spices) association.

What’s Unique?
The packaging stands out among all masala brands available in India. It gives a mass yet premium feel which builds trust around the brand. The visuals are eye-catching and connect with home cooks.