Chebaturochka

Design: Wishnia
Location: Ukraine
Project Type: Concept
Packaging Contents: Chicken
Packaging Substrate / Materials: Cardboard
Printing Process: Flexography

Task:
Rebranding for one of the most famous Poultry Meat Producers in the country.

Solution:
The main factors, which determine consumer choice in varieties of this product are the visual perception of the quality, originality, and environmental friendliness. While designing of the packaging we held up the ideals of naturalness and simplicity in order to focus more on the genuineness of the product. The style of the logo is designed to support the overall concept of “village production”. The blue as a brand-color was chosen not by chance. It symbolizes ease, care and reliability and has great credibility. Another advantage is the fact that competitors don’t use such color layouts. This allows the client to stand out favorably in retail.