Design: Nadia Kostrova
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Dessert
Packaging Substrate / Materials: Cardboard
Printing Process: Flexography
LETARTI is an almond macaroni cake filled with natural cream and pasta made from selected berries and nuts.
Although the LETARTI brand had some success, the packaging had no impact on the consumer and did not reflect the quality of the product. The challenge was to increase customer exposure and take up shelf space in premium stores.
Completed, with beautiful appetizing photographs, the packaging shows the cake in all its glory and inscriptions guaranteeing the naturalness of the product.