Misha Rastrera

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Designer: Aguilar, Silvanna
Designer: Casro, Carla
Designer: Huarsaya, Cynthia
Designer: Martinez, María del Pilar
Location: Peru
Project Type: Student Project
School: Toulouse Lautrec
Tutor: Luciana Pigati
Packaging Contents: Nature Cosmetics
Packaging Substrate / Materials: Proterra
Printing Process: Digital Printing

Misha was born in Peru as a proposal of personal care, health and nutrition from the ancestral Andean-Amazonian philosophy of “good living” or “sumaq kausay” that seeks the harmonious coexistence between people and nature, in addition to this the brand empowers and revalue the knowledge of medicinal plants that rural communities keep safe for generations to produce healthy and pure natural inputs, improving their quality of life and their production conditions.

We recognize the importance of understanding in depth all the products the brand had to propose a better and organized labeling system that covers all their need in long term, to accomplish that task we created new four colors categories according to the different types of products adding an iconographic system to each subcategory inside the four principal. To have clear and fast communication with the consumers we mentioned the principal benefit of each product so it becomes easy to identify what the product is for.

Since the brand seeks to be the most ecological as possible we search and find a material capable of being compostable and resistant enough to be reused, for it we designed a kit and established in the cover a skincare routine so consumers can keep the packaging to organize their products and understand the order they have to use each. This packaging also adjusts to the needs of every customer by having an accordion design that stretches or reduces its size depending on the amount of products they choose.