Rebranding Vergina

Admin

Global

Agency: k2design
Creative director: Yiannis Kouroudis
Location: Greece
Project Type: Produced
Client: Vergina
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Glass
Printing Process: Offset

As recently as the mid-’90s, Greece did in fact have several airlines, but the late, great Frank Zappa would undoubtedly have been upset by the fact that the land of his forefathers still didn’t have a single, 100% Greek beer.

That’s why when the very first “Vergina” was bottled in 1998, our mission was twofold: to craft one of the finest premium lagers money could buy – anywhere, at any price – and to rectify the glaring omission of which the legendary Zappa spoke…