Manufacturer: ETIFLEX, s.r.o.
Designer: David Geč
Location: Czech Republic
Project Type: Produced
Client: Vinařství Rozařín s.r.o.
Product Launch Location: Czech Republic
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, label
Printing Process: Flexography, Hot foil stamping, embossing
The Label of Rozařín winery takes us back to pagan roots when the center of human life was the sun and its glow. The regularity of nature cycles reminds us of connection with the soil, the landscape, and the universe. The Rozařín winery created two labels for their wines – the light one called Dawn and the dark one called Twilight. The winemaker presents new wines every summer and winter solstice. The sun rays shining in the label are processed by two shades of golden hot foil stamping. The logo has a fine embossed relief. The label design is underlined by the raw natural material Cotton.
The re-designed labels found the story in the far history of the winery which has got its name from the extinct village Rozařín. It combines the name of Saint Rosalia and the glow in the Czech language. That’s why the brand is inspired by pagans’ relation to nature and sunlight cycles. The rose symbol was kept in the redesigned winery logo.
The unique effect of glow on the label is a result of long testing in production. We used the combination of two shades of golden hot foil stamping to reflect the sun rays.