Cazas Novas label redesign

Filipe Moço

Design: Moço Wine Branding
Photography: Hugo Pinheiro
Print: Vox
Location: Portugal
Project Type: Produced
Client: Cazas Novas
Product Launch Location: Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Cazas Novas is family ownership that dates back to the eighteenth century. The property is located in one of the most inner areas of the Vinho Verde region, which has the ideal climate for the production of the Avesso variety.

One of the redesign challenges was keeping the brand and the labels older elements, thus enhancing the noble values coupled with the contemporary approach. This focus resulted in an elegant and timeless image.