Alma Velha

Alma Velha is a mid-range wine produced by João Barroca in the Vinho Verde region, in the Paredes area – northwest Portugal.

Someone is said to be an “Alma Velha” (Old Sould) when their worldview and serenity seem to stem from accumulated experience that their current lifespan alone cannot explain.

Moço Wine Branding was challenged to create an “out-of-the-box” image with distinctive graphic elements, while maintaining sobriety and elegance. The visual solution used subtle graphic details, enveloped in natural exuberance with subliminal meanings.