Agency: MA3 AGENCY
Strategy Director: Jason Lannert
Art Director & Illustrator: Marcela Avelar
Product Photographer: David Jilkyns
Website Developer: Fran Acosta
Location: United States
Project Type: Produced
Client: LION TEA
Product Launch Location: United States
Packaging Contents: Dandelion Tea
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset

We took a bitter, unknown and under-appreciated weed and turned it into a beautiful and delicious super plant elixir that elevated the functional beverage set category by introducing a powerful detox and digestive aid. We drove consumer education on plant-based medicine with our hero, the amazing Dandelion…and we made it fun as heck.

What’s Unique?
A modern approach to botanical illustration. Each bottle was hand-drawn and colored with a vibrant palette, to balance tradition and relevance.