Bear Coffee

Design: Farah Mohamed el tamalawi
Location: Egypt
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, cardboard, plastic
Printing Process: Digital printing

Bear Coffee is a new coffee brand, completely natural roasted beans straight from Colombia, logo design and pattern are inspired by the bear shape which is the hero of our identity and also our brand name, I tried to merge the three main symbols I needed in my logo which are, the coffee plant – coffee bean and our famous bear and transformed them into a strong logo structure with simple lines, the package has three colors according to the flavor and type of the coffee, American-french-original Colombian.

I succeeded in creating a sleek, neat, and clean package with attractive unique colors and a simple catchy pattern reflecting the brand’s objectives and suits the targeted customers and catches the coffee lover eyes, beautiful and aesthetically pleasing package in order to capture consumers on the shelves or on social media. However, they also need to remain functional and toe that line. After all, it only takes 7 seconds for consumers to judge a product.

What’s Unique? Beautiful and aesthetically pleasing package in order to capture consumers on the shelves or on social media. However, they also need to remain functional and toe that line. After all, it only takes 7 seconds for consumers to judge a product.