Carte d’Or

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Agency: Ogilvy İstanbul
Executive Creative Director: Selim Ünlüsoy
Head of Advertising: Murat Derman
Creative Group Head & Art Director: Mehmet Demirel
Art Director: Halil Tufan
Account Director: Canan Karayılan Akyıl
Account Manager: Ceylan Sarıgöl
Location: Turkey
Project Type: Produced
Client: Unilever – Carte d’Or
Product Launch Location: Turkey
Packaging Contents: Ice-cream
Packaging Substrate / Materials: Plastic

Designing packaging for ice-creams require unique nuances in comparison with other F&B packaging work. For example, you need to make sure that the visuals are just as appetizing even when the surface of the pack is frozen and/or covered with ice. This is why a lot of attention should be paid to the color scheme used and the relationship between various visual elements. This is the balance where we focused our efforts on. We aimed to build a meaningful relationship between the typographical and photographic elements while maintaining the modular integrity of the series as a whole. We have implement the structure built in Carte d’Or Classic series onto the Carte d’Or Selection line as well.