Design: Katrina Romulo
Location: United States
Project Type: Student Project
School: UC Berkeley
Packaging Contents: Pilsner
Packaging Substrate / Materials: Glass bottle
CHEERS is a pilsner brand for everyone. The brutalist, no bs style is for the modern-day casual drinker who wants to kick back and relax with a buddy. The label presents the straightforward message “bottoms up, cheers man.” and labels it for what it is – a 12 oz ice-cold pilsner. This concept design was created as part of a design challenge I made called “Brandtober” where I create a brand every day based on a prompt – in this case, the prompt was “drink.” I chose bold yellows, reds, and blues to pop out against the label as well as a simple, clean font to convey the message in a clear way.
The charming bottle tops pop out against the simple and brutalist design.