Posted on



Agency: ImasD
Structural designer Bairon Ospina
Graphic Designer Andrey Buritica
Photography Simon Villegas
Location: Colombia
Project Type: Produced
Client: Cocorollo
Product Launch Location: Colombia
Packaging Contents: Food
Packaging Substrate / Materials: Cardboard
Printing Process: Rotogravure

Faced with the opportunity for diversification, Cocorollo starts a new business model to take its iconic products to new markets and moments of consumption. For many years, the brand has positioned itself in the minds of consumers thanks to the quality of its products and its closeness to families.

Objective: Develop a packaging system for home deliveries that allows communicating the values of the brand and guarantees a consumer experience with a high level of satisfaction.

Solution: Following our co-creation process, we developed a flexible system to bring the Cocorollo experience to homes.

  • -Reduction of packaging material
  • -Reduction of assembly and packaging times
  • -Higher quality in the presentation of the products
  • -Implementation of more environmentally friendly materials
  • -Graphic identity system of high recognition and differentiation
  • -Increase in sales share by deliveries.
  • -Increase in the level of consumer satisfaction (presentation, taste and freshness)

What’s Unique
Cocorollo has a unique structural packaging, functional and experiential, designed with all the stakeholders in mind, focusing on circular design. Delivering a great experience and building assets for the brand on new touchpoints.