Design: Salt and Sugar Creative Studio
Location: Turkey
Project Type: Produced
Client: Iyimser Abla
Product Launch Location: Turkey
Packaging Contents: Organic food

İyimser Abla is a social enterprise aiming to unite local producers with corporate companies. They are offering boxes with variety of healthy ingredients depending on seasonal production. We designed its identity considering both farm and city life. Thus, branding of İyimser Abla ended up as a mixture of modern and local identities. We tried to choose bright colours and handwritten typefaces so that they can work with craft based textures and still be cozy enough to reflect natural life.