Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director: Antonio Rivera
Designer: Antonio Rivera
Illustrator: Antonio Rivera
Location: United States
Project Type: Produced
Client: Maui Brewing Co., Kupu Spirits
Product Launch Location: United States
Packaging Contents: Ready-to-Drink Cocktails
Packaging Substrate / Materials: Aluminum Can
Maui Brewing Co. came to CF Napa looking to launch into spirits and canned cocktails with their new distillery brand Kupu Spirits. The designs needed to encapsulate the feeling of the brand name, “kupu” which means “sprout, growth” in Hawaiian and is representative of the brewery’s new beginning in craft spirits. Equally important was the necessity to create packaging that was authentically Hawaiian.
The design was inspired by Hawaii’s historic kapa patterns and served as the main graphic for the brand while the wordmark evokes the look of vintage travel posters. The canned cocktails were given a palette of bright, refreshing colors as an ode to Kupu Spirits’ tropical roots and makes them perfect for beachside adventures. For the 750ml bottled spirits, the kapa-inspired pattern was repeated on the backside of the front label, a special detail that can be seen through the bottle from the back.