Reset Liquid Chalk

Designer: Estelle Fleming
Project photographer: Isabel Hermosisima
Location: Australia
Project Type: Produced
Client: Climbing Anchors
Product Launch Location: Australia
Packaging Contents: Liquid Chalk
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

Reset is a climbing accessories brand, launched in 2020. Their product line first started with chalk brushes and has been expanding. This product is liquid chalk and the second product in their line.

The brand is playful, approachable and inclusive, which is reflected in the packaging. The packaging has a playful aspect to it, while also allowing it to stand out against the crowd on the shelf, especially against its competitors. The illustrative pattern is based off the colourful climbing holds found in indoor climbing gyms, where this chalk is most commonly used. The idea was to keep it minimal and to the point, with limited text.