Design: Priscylla Nunes | PSNDesign
Project Type: Produced
Client: Todeschini Alimentos | Polpa do Design
Product Launch Location: Brazil
Packaging Contents: Gingerbread
Packaging Substrate / Materials: BOPP Metalizado
Printing Process: Flexography
A redesign for Gingerbread packaging.
The challenge was to create the redesign of the label for the Gingerbread packaging of one of the best known companies in the region, which had been operating in the market for at least 10 years. The need for redesign arose with the change in the company’s positioning through the reformulation and improvement of the quality of the products offered in the market.
The window on the front of the package allows the consumer to see the product. The typography chosen for the label has a serif and is very elegant, helping to reinforce the quality of the product. The main idea was to radically change the consumer’s perception of the brand (from popular, the honey bread line became a premium product).