Gin & Tonic
Client: Mr Burke Co
Location: Norwalk, CT
Photography: Guto Souza
Illustrator: Felipe Leoni
Copywriter: Thiago Mattar
Creative Designer: Priscylla Nunes, PSNDesign
Mr Burke Co is a Gin & Tonic ready to drink. Your personality is multiple as is your identity, not binary. Mr. Burke transits through various social spectrums, but his Bohemian profile does not hide an ironic, relaxed and, at times, sarcastic personality. Here’s to the anti-hero.
Mr. Burke is an invitation to be the flâneur of todayBut why so “flaneur” in French if Gin is a typically English drink? Hey, simply because we don’t stick to labels (no pun intended) We are what the night makes us. We are multiple personalities, all and all together. We like São Paulo and São João, São Francisco and São SebastiãoAnd also of boys and girls We walk in the opposite direction to common sense. No handkerchief, but with a document, because sometimes there is a repression – right? For us irony is juniper, in the right measure it becomes the true elixir of modern life We believe that life deserves a toast those who make the liquid fly outLet’s do this thing?
Visual IdentityPackaging Design