3D artist: Bruno Bruschi
Project Type: Produced
Product Launch Location: Paraguay
Packaging Contents: Yogurt
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
A new design for Lactopar’s Yogurt packaging. During meetings with the client, we were able to get to know the target audience and the region of Paraguay where the packages will be sold. This information defined the strategies for the look of yogurts.
For the Lactopar Yogurt project, in addition to creating the company’s brand, I proposed a harmonic and clean layout for the packaging, highlighting the product on the gondola.
The printing of this type of packaging prevents the art from being complete from corner to corner. And to avoid highlighting the white border above and below, I created a clean layout that camouflages the white border naturally. Each package received a solid color stain with smooth waves alluding to the yogurt liquid. In addition, a drop containing the net weight of the yogurt completes the movement.