Designer: Priscylla, PSNDesign
Ilustrator: Lana Barcellos
Project Type: Produced
Client: Cunhapê – Mokafê
Product Launch Location: Brazil
Packaging Contents: Food, crunchy cheese bread
Packaging Substrate / Materials: Stand-up Metallic Pouch
Printing Process: Flexography
Cunhapê comes from a Spanish word “cuñapé” which refers to cheese bread but of Bolivian origin. The solution was to innovate in typography and explore the most striking colors for a project that has to be cheerful and outgoing. The well-crafted typography conveys the tone of elegance and competence that the client sought, but without being serious or traditional. It is the mixture of the modern with the elegance.
Cunhapê is a whole crunchy cheese bread. The challenge for the project was to create an identity that was modern, timeless and at the same time cheerful and that showed refinement.