Chanchullo by Chanchullo Wines

Chanchullo – Malbec by Chanchullo Wines

ABOUT

In Argentina, rules are more like guidelines, and every law comes with a loophole. Some call it ingenuity, others call it audacity. We call it Chanchullo.

This Malbec isn’t just a wine—it’s a tribute to the rebellious spirit that runs through Argentine culture. A wine for those who know how to navigate the gray areas, who thrive on playing at the edge, and who understand that sometimes, the best things come from bending the rules just enough.

Chanchullo Malbec embodies the boldness and raw character of Mendoza’s vineyards, delivering an unapologetic wine with deep color, intense flavor, and a smooth yet defiant finish. This is not your predictable, polished Malbec. This is a wine with an attitude.

CONCEPT

If wine were a heist, Chanchullo would be the mastermind.

The brand plays with the concept of crafty mischief, weaving a visual and verbal identity that feels both rebellious and undeniably Argentine. The label is a nod to old-school trickery, underground deals, and the kind of stories that are whispered over a bottle late into the night.

Inspired by vintage legal documents, clandestine contracts, and ink-stained signatures, the packaging design turns the bottle into a piece of evidence—proof that sometimes, the best moves happen outside the rulebook.

It’s an invitation to take part in the game, to challenge convention, and to sip on something that carries the spirit of those who always find a way.

SOLUTION

The challenge was to create a design that didn’t just look like a label, but told a story in a single glance—one that felt like it had been plucked from an underground deal gone right.

Typography & Layout: The label mimics an old legal contract, featuring stamped seals, official-looking signatures, and handwritten annotations, giving the impression of a document forged in the name of good taste. Distressed Texture & Print Details: Subtle imperfections in the paper, faded ink, and printed “corrections” enhance the feeling of an authentic, slightly illicit transaction. A Hidden Message: The fine print isn’t just decoration—it holds witty, irreverent notes, for those who take the time to decode the details. Rich, Dark Color Palette: A deep, inky black and rich crimson reinforce the intrigue, while the bottle’s bold, minimal structure commands attention on the shelf.

RESULT

The result? A wine that breaks away from tradition and delivers an experience that goes beyond taste.

Chanchullo is not just a bottle of Malbec—it’s a statement. It’s an inside joke shared with those who know how to play the game. A bottle that sparks curiosity, invites conversation, and dares you to take part in a little mischief.

Because in Argentina, there’s always a way. And it always starts with a bottle of wine.