Desertor del Tiempo – Contemporary Gin

What is this product about?

From its inception, this gin set out to redefine the landscape of spirits in Argentina, particularly in the lesser-explored markets of the country. Desertor del Tiempo isn’t just a drink; it’s a testament to the adventurous spirit of those who seek to chart new territories and push boundaries. With a bold vision to become a national standard-bearer, Desertor del Tiempo embodies the essence of Argentine excellence, paying homage to the country’s rich heritage through carefully incorporated national colors. This gin isn’t just about taste; it’s about paving the way for a new era of exploration and appreciation for the art of distillation. As Desertor del Tiempo continues to captivate palates across the nation, its journey is only just beginning, poised to leave an indelible mark on the global stage. it stands as a contemporary gin vapor-infused, epitomizing the perfect fusion of tradition and innovation in every sip.

What is the concept behind the packaging design?

Born from the epiphany of an intrepid entrepreneur who risked it all for a dream, Desertor del Tiempo embodies adventure and relentless pursuit.

Tuerca Studio answered the call, shaping the elusive persona of Desertor del Tiempo—an alchemist navigating time’s corridors in search of the ultimate elixir.

Our collaboration forged more than a gin; it forged a legend. Desertor del Tiempo isn’t just a beverage; it’s a symbol of boundless ambition and the courage to defy norms. With each sip, one embarks on a journey through time, guided by the spirit of innovation

Solution

We embarked on a journey to craft a brand that would stand out in a burgeoning market where labels reign supreme. Our solution? A Gin that not only embodies sophistication but also pays homage to its national roots. Drawing inspiration from the colors of the national flag, we curated a palette that speaks to the essence of Argentina while laying the groundwork for future expansion. Desertor del Tiempo Gin isn’t just a drink; it’s a statement of excellence, a beacon of distinction in a sea of contenders.

The technique used to design the packaging

Our journey began with an exhaustive analysis of existing market offerings, followed by rapid sketching sessions in notebooks to capture the initial concept. These early sketches served as the foundation for our exploration, allowing for quick iterations and refinement. As the vision evolved, we transitioned to digital platforms, utilizing iPads for more detailed renderings and precise adjustments.

What is unique about your packaging design?

Our collaboration with Argentina’s top spirits label printer ensured meticulous attention to detail. From selecting printing techniques to fine-tuning colors during setup, every aspect was carefully considered. The label’s versatility across different colors sets the stage for future editions, while its nod to Argentina’s national colors hints at broader horizons.

The results

Our endeavor to create a distinctive gin experience for the Argentine market bore fruit as Desertor del Tiempo swiftly captured the attention of distributors and piqued the interest of exporters. With a visual identity that seamlessly blended sophistication with a nod to Argentine heritage through carefully incorporated national colors, Desertor del Tiempo stood out amidst the crowded market landscape. Within a mere six months of its market debut, this exceptional gin found its way into 15 provinces, a testament to its compelling brand identity and unparalleled quality. As Desertor del Tiempo continues to make waves domestically, its sights are set on international expansion, promising to deliver a taste of Argentine excellence to discerning palates worldwide.